If you have recently opened a store and then planning to do product photography for it, make sure to have high-quality images placed on the store.
In a survey conducted by a photography school, it has been found that the quality of the images had a huge impact on the purchase rate of the product.
In case if you are new to photography, you can try hiring a product photography service provider for this task.
If you are planning to do the product photography yourself, then you can consider the simple tips provided below:
Product Photography Tips
- Use Proper Lighting
Lighting has a huge role to play in product photography. If the lighting is not proper, the product and the background will not be clearly visible to the visitor on your website. This will lead to a decline in the sales of the product.
On the other hand, if you do the product photography under good sunlight or indoor lighting conditions, it can be eye-catchy for the visitors to your store.
There are two types of lighting when it comes to photography: Indoor studio lighting and the other is the natural sunlight.
In case, if you have to shoot photos for a product like a lawnmower, car washer, etc. you need to do the product photography under the natural lighting conditions. This makes the visitor understand how your product works in outdoor conditions.
On the other hand, if you need to shoot photos for a product like kitchenware, phones, furniture, etc. you can do that under the studio lighting conditions. For this, you need to make sure that the light is focused on the product.
- Use a Tripod
When you are doing a photoshoot for multiple products in your store, it is necessary to have consistency in the pictures. If you are shooting the photos with cameras in your hand, it can even lead to the shaky images in the outcome. This spoils the user experience and results in the poor purchase of the product.
On the other hand, if you can purchase a tripod, it can help you to handle the phones and camera with good stability. This helps in getting consistent images for photography. Moreover, there will not be any blurriness in the images.
A good tripod does not always be expensive. So, you can try to pick a tripod that best fits your needs and is also inexpensive. A basic tripod also works for beginner level photographers.
- Shoot for the Edit
Most of the times, photographers do not take care of the product background and other lighting conditions. So, this leads to more editing in the later stage of photography.
In order to avoid more edits in photography, it is very important to take care of the lighting conditions and other factors before capturing the product images. A small touch-up can enhance the beauty of the product image.
- Take Up Basic Photo Editing Sessions
Make sure to take basic photo editing sessions if you are a beginner. This will help you understand what the basic things necessary to get the best photographs of the product are.
Moreover, you can also get to know how to use software like Photoshop and other tools which are necessary to bring out the required output for the product photos.
In case if you do not have much money to spend on the basic courses, you can also try learning it from good YouTube channels.
- Follow the Influencers in Your Industry
To get inspiration for the product photography, make sure to follow your influencers in the industry. Checking their product photographs on a regular basis can help you understand how effectively you can shoot photos for the products.
Moreover, it helps in learning different techniques in product photography which you can replicate for your products.
You can also try connecting with your influencers over the social platforms and take the basic tips for the product photography and try applying them for your own.
- Use Simple Props
Never try to keep more emphasis on the props. It can even spoil the photography. Always, the primary focus in product photography must be on the product.
Once the photos are shot where the details of the product are clearly visible, you can try adding props to it, as it can brighten up the product.
Moreover, the props and the colour scheme should match with the product background. Adding random props can spoil the details of the product and lead to poor conversion.
- Take Multiple Shots with Different Angles
It is not necessary to have only a single image for your products. Try to shoot different images of your product from different angles. This will help you analyze which angle is working best for your product photography.
Once you know the right angle to click the photos, you can try to replicate the same angle for the other products on your store.
Also, having multiple images for every product will help your visitors understand how your product looks like from different angles. This leads to an increase in the purchase rate of the products.
- Follow other Ecommerce Stores
Once you have set up the store, make sure to follow other e-commerce leaders in the industry like Amazon and Google shopping. These eCommerce giants have a set of rules and specifications for the product photography, and if you follow these guidelines, it can be of help to you in producing great product images for your store.
- Stick to White Background
If you have doubt on what kind of background to choose for your product, always stick to the plain white background. This technique has proven to work many times for eCommerce store owners. In case, if you do not have a plain white background, you can also go with light colours like pale blue, pink, etc
Follow these simple tips in your product photography, and see a good increase in the conversion rate of your product.