New members of the business community need to prepare for intriguing new challenges as they’re entering the entrepreneurial field. Aside from performing their core business tasks and dealing with finances, business freshmen should be aware of the importance of digital marketing. Even if your services are miles away from the online environment, it’s important to present your business to the online community. Since billions of people in the world use the Internet, a large part of your target audience is probably online. So, you’ll generate more leads if you take proper care of your content marketing. Here are several strategies that will help you get things rolling.
1.Releasing content that makes a difference
The world is full of fluff content, i.e. articles, blog posts, and guides that have no practical purpose. Surely, when you’re launching a business, you won’t have enough time to write valuable content on your own.
What you need to do as a business owner is to have a vision where you want to take your business. Once you set your goals concerning the planned sales, lead generation, and desires revenues, you can focus on your content strategy.
Some business owners want to generate more leads and boost their sales in the shortest time possible. In that case, you should probably focus on releasing shorter but useful content bits more frequently. For instance, writing 300-500 words “How-To” articles or making short instructional videos will trigger your audience to come back from more. And when they spend more time on your website, they’ll be more likely to buy products or services from you.
2.Sharing success stories and testimonials
The old corny proverb says that every beginning is difficult. Of course, it’s easier for shareholders of large business entities to maintain their business level.
But new business owners shouldn’t feel discouraged or afraid of their initial entrepreneurial challenges.
If you’re one of them, try to focus on everything you’ve done so far. You might not have owned and managed, but you probably have some experience under your belt. The largest number of people who decide to start their own business have already worked for one or more companies. You’ve probably learned some tricks of the trade. Even if you’re still at university, it doesn’t mean that you won’t succeed. After all, Bill Gates launched his first venture when he was still at university.
Now that we’ve encouraged you to go his way, let’s see what you can do to prove your expertise to your potential clients. Those of you who have some work experience should contact some of your previous client companies. Write to relevant managers of those business entities and ask them to praise your business skills and code of conduct. Sharing such testimonials on your business website will help you land your first projects as a business owner. As new clients keep rolling in, continue with this practice of testimonials and success stories in which you’ve provided services that led those people to success.
3.Investing in social media management
Using social media for business purposes makes things develop at a faster pace. There are two awesome things about social networks. The first one is that you gradually build a list of followers and friends, many of whom convert into your leads and clients. The second great thing is the potential for quick growth in terms of business promotion. If your posts are interesting and your products/services bring something new to the market, your business will experience organic growth. In other words, your existing followers and customers will start sharing links to your venture.
That’s why the practical and utilitarian business aspect of content marketing is extremely important.
So, if you’re well-versed in social media and that sort of communication, take the plunge and start creating social media campaigns on your own. If you go that way, using SMB social media tools will increase your working efficiency.
But if social networks are not your kettle of fish, find a company or a skillful social media manager for that purpose.
4.Working with experienced professionals
As a business owner, you’re probably an experienced and knowledgeable professional in your niche. There are cases, as well, in which business owners don’t belong to the niche in which they launch a business, of course. But these are usually educated managers who know how to make a business take off in any niche.
Still, even such professionals aren’t able to cover all the business bases completely alone. That’s why every business owner needs to have a pool of experienced professionals by their side.
For instance, you need a freelance accountant or an accounting company to deal with your financial statements, taxes, and payroll.
Moreover, you could launch a simple website without anybody’s help, but the final result might not be satisfactory. As design experts at a web design company in Houston break it down, today you can have great business websites made by professionals without spending a fortune.
Apart from that, you’ll need content writers or copywriters and the aforementioned social media managers. Today, many companies offer these services as outsourcers, so do your homework to find the right professionals for your needs.
Becoming a business owner is an interesting and enriching experience. But it’s no cakewalk in any aspect whatsoever. You need to have the right content strategy from day one, to target the right audience with relevant content bits. If you keep things updated and useful for your average customer, your business will start growing. And if you have consultants from other business fields to help you get things rolling, you’ll quickly see the first positive results of your business efforts.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.