How to Freshen Up an Outdated Brand

Outdated Brand

Freshening up your brand might feel scary, but it might be the best decision you make for your company’s future. 

As the years have passed, your visuals might have become tired, your values might be out of touch, or you may struggle to keep up with your more forward-thinking competitors.

If you don’t want your brand to become lost in the crowd, you must transform its appearance, messaging, and marketing. Find out how to freshen up an outdated brand.

Subtle Logo Adjustments

The most recognizable brands will make subtle adjustments to their iconic logos over the years. 

The likes of Starbucks, Pepsi, and McDonald’s understand the importance of a brand refresh, as small changes will allow them to remain modern and fresh. 

You might need to adjust one or two colors, change its shadowing or embossing, or flatten its design to give it a new look and feel. 

You could even add a new color to brighten your existing logo or change its typeface to create a more modern design.

Change Your Web Design

Of course, a brand refresh isn’t complete until you have improved your web design. 

It will not only need to feature your new logo and color palette, but the user experience, layout, and content must reflect your company’s new image, values, and professionalism.

If your current web design has poor visuals, a slow page speed, or a bad user experience, it may not match your product quality, professionalism, or attention to detail. 

Prove you run a modern, helpful, and hassle-free company by redesigning your website. 

Visit Web Design Birmingham experts to create a visually pleasing, user-friendly, engaging site that encourages users to become customers.

Highlight Your Team

Highlighting your team is a great way to freshen up your business, as it will humanize your brand while shining a spotlight on your talented employees. 

Showcasing the brains behind the operations can add energy to your visuals, increase trust in your business, and make visitors feel more connected to the company. 

Promote your internal talent by:

  • Shining a spotlight on your employees on social media
  • Publishing interviews with staff on your website
  • Posting a behind-the-scenes look at your operations
  • Featuring images of your team on landing pages
  • Highlighting your employees’ career histories and interests in the About Us section

Shake Up Your Social Media Strategy

Modern companies understand the importance of social media for building trust, growing a loyal audience, and boosting sales. 

If your brand isn’t using the likes of Instagram or Facebook for brand awareness and traffic, or your current tactics are failing, it’s time to master each platform.

Start by monitoring other successful brands’ campaigns to identify effective tactics to grow your engagement, click-through rate, and revenue. 

For example, they might run compelling contests, post entertaining videos, or share helpful third-party content.

Also, create a social media style guide to ensure each post you publish reflects your new tone, messaging, and imagery. 

Don’t forget to measure the performance of each post to identify the tactics that work for your brand.

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