How to Build a Business Selling Online Courses


Thanks to the development of technological innovation we are offered more alternatives to earning money that surpasses the traditional method of working fulltime at an office. With everything just being within the grasps of our computer screens, accessibility to information has never been easier. One of the popular methods of earning money online is becoming an online learning instructor on educational platforms.

Websites such as TeachinGuide offer a variety of courses that you can pick from at an affordable price. In line with this, Udemy coupons are also offered which give discounts to the already cheap fees. There is no surprise as to why online learning is slowly taking over the education industry because of its affordability, flexible schedules, and efficiency.

Taking part in this kind of platform as an instructor does not only guarantee you money for this service but also requires a lot of responsibility. Once you have decided to finally create a course for people, you will probably wonder where to begin. Below is a step by step guide on how to create a business selling an online course.

1.     Determine The Topic You Want To Talk About

Probably one of the reasons that are holding you back from becoming an online instructor is the fear that you may not have enough experience or knowledge on the topic that you wish to discuss. However, what is important is that you mainly know more than what people do, and are able to properly disseminate the information.

It is best if the topic you wish to discuss is something that you are interested or passionate in so that you will have an easier and more enjoyable time making your course. Students will also be able to learn better because you will be teaching at a much more motivated and effort filled pace that they will surely appreciate. Doing so will also help you feel like what you are doing is not a job anymore because it is something that you enjoy.

List down a variety of things to talk about such as Business Tips, Photography, Watercolour Painting, or even basic Algebra. These topics could be about anything under the sun and are limitless.

2.     Do Your Market Research

For who are you making your online courses for? This is an important question to consider because you must first determine who your market is before creating anything for them. It will be a waste of time and effort if you make an entire course for those who will not be interested in it in the flipkart lucky draw.

From the list of topics that you have created, find out what people are talking about the most and the questions that they have on it. Find out if you will be able to answer them and what you can do to make sure that they learn from it and create a structure of your course based on the traffic that the topic is creating.

This is to ensure that you will have a lot of people interested in learning what you are talking about. Do not forget to analyze your competition, check out what kind of content other people are producing and where they are lacking. By doing so, you will be able to create what other people like to see and fill up the areas that other instructors forget to touch on.

3.     Create Learning Outlines That Students Will Be Able To Use

Before an interested student purchases a course, they first want to find out the content that you have created in order to determine if it is worth the money that they are going to spend. In your learning outcomes, do not forget to include the lecture that you will be talking about such as the topic and subtopics that will be discussed.

You must also include the kind of methods you will use in your course so that they will be able to determine which learning style benefits them the most. Possible suggestions aside from videos could come in the form of powerpoints, infographics, worksheets, audio guides, and other creative things that you could think of.

Usually, interactive guides help the student more than just watching on screen because it grasps their attention longer. Or being filmed while having a powerpoint behind you is something that could incite a classroom setting to your students, making it easier for them to adjust to the online method of learning.

4.     Create The Course Based On Your Outline

After eliminating and narrowing down the topic, market, and course outline, you must now execute the vision that you have in mind. Based on what you have imagined your course to turn out like, you must now begin thinking of how you will achieve this, and what things you will need in order to successfully accomplish this.

In this step, you will require the most time and effort because it is the content that you will use and present to students. As you are going through this process, make sure that you have a script that you are following gin order to make sure that all your thoughts are in order as you give your lecture. 

For written content such as worksheets and study guides, make sure you are following proper grammar and have proofread everything. Pay attention to minor details as well, such as following a proper colour theme and avoiding verbal fillers that could otherwise annoy your students.

Being too much of a perfectionist in this scenario isn’t a bad thing if you are trying to avoid refunds. Therefore, make sure that your content is not only informative but also aesthetically pleasing in order to attract more audiences. You want to build up your reputation as a professional Online Course Creator and not a subpar one.

5.     Finalization Of Content Before Publishing

After successfully creating the content for your course, you must now narrow down what you have once again. As you edit the videos that you have taken, make sure that the transition is smooth and continuous. Editing could be a challenge no matter how easy it looks because it is what will keep viewers interested in what you have to say. 

As much as possible, you are trying to keep the lecture interesting and not have them fast forward the clips in order to get it over with. You must also make sure that the audio that you recorded is clear and concise or else they will have problems determining what you are trying to say. 

As for written characters on your videos, make sure that they are legible and properly written so that your students will be able to understand everything coherently and properly.

Make sure you already have the target audience in mind and that your topic is still relevant and demanded by online students. Have a community of people related to your topic on standby so that you could easily contact them and promote your course. These are the types of people that will most probably be willing to access your course since it is related to what they are interested in.

6.     Publish Your Course And Advertise

Being a Udemy Instructor or any type of online instructor you will need to take this part seriously. Once your content is up, be sure to have a number of people that you can inform so that they can purchase your course and promote it on their own websites. Finding communities that are related to your topic such as photography enthusiasts for a course about photography.

Marketing is another important factor because, after everything, you’re going to need people to assess what you have made and hopefully learn from it as well. Try to advertise your unique angle on the topic because people may have created courses similar to yours, but your own personal view and insight on the topic are exclusive only to you which makes it authentic.

After you have published this, make sure to listen to the insights and comments of your students and see which areas you could improve on because constructive criticism helps us create even better versions of our content. 

You are also able to update your courses to make sure they are following the current trends of society, or even create a brand new topic by starting from scratch. As mentioned, there is no limit to what you can discuss or create when it comes to online learning.

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